About

Alexa Penn is an NYC-based creative who has an eye for detail and a voice for the masses. She graduated from UC Berkeley with a B.A. in Media Studies, where she also took a great interest in Art History and Film.  During college, most of Alexa’s artistic energy was poured into Bare, Berkeley’s fashion and arts publication where she was the creative director for three years.  Penn aimed to foster a community of artists and creatives, by leading with inclusivity and self-expression . Under her leadership, Bare garnered national recognition by The New York Times and Condé Nast's Teen Vogue. During this time, she began interning at Hearst Magazine for Esquire’s Advertising team and Viacom’s Vh1 Creative Development and Production team.

After college, Penn found herself back in Los Angeles (her beloved hometown), where she continued exploring the intersection of fashion and film. She started art directing indie films, designing both sets and costumes, and began working on larger productions like Vice’s ‘Most Expensivest’ as rapper 2chainz talent assistant. While working in the film industry, Penn began working for a knitwear brand Giu Giu. At Giu Giu, Alexa helped manage social, production needs, and assisted on shoots. She got Giu Giu featured on Milk and i-D magazine and landed herself at Paris Fashion Week, where she helped at the Man/Woman GIU GIU & Bode showroom. She also helped curate a GIU GIU’s collection and book launch at 0fr. Paris. Penn was also interviewed and featured by Milk for her photography series ‘Unchained’.

Penn now resides in New York City, where she is a Design Director for a leading accessories brand. She helps lead a 15 person design team. On her free time, she continues to work on film and fashion projects that feel intimate and personal to her. She is currently creative directing for Sister, a Brooklyn based indie band. Their new album ‘Two Birds’ will be released on July 11, 2025. Upon the release of their title track and music video ‘Two Birds’, has a cover feature on Vevo’s incoming indie playlist.